AI MARCON • SALT LAKE CITY

Dominique Hanssens

UCLA

Dominique Hanssens is a Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management. He has served as the school’s faculty chair, associate dean, and marketing area chair. From 2005 to 2007 he served as executive director of the Marketing Science Institute in Cambridge, Massachusetts.

Hanssens studied econometrics at the University of Antwerp in his native Belgium. He then obtained an M.S. and Ph.D. in marketing from Purdue University. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis.

Hanssens has won distinguished teaching awards in the UCLA MBA and Executive MBA programs and has received lifetime-achievement and career-contribution awards from leading marketing and management science organizations.

His consulting experience covers strategic marketing problems such as allocating marketing resources, assessing long-term marketing effectiveness and growing customer and brand equity. He is a founding partner of MarketShare, a global marketing analytics firm headquartered in Los Angeles.