9:00 AM30 min
Networking & Breakfast
Attendees arrive · badges · breakfast
DAY 1
Big Ideas & Bold Futures
The Garden Place • This Is The Place Heritage Park
📍 2601 Sunnyside Ave S, Salt Lake City, UT 84108
9:20 AM10 min
Welcome & House Announcements
Emcee Welcome
9:30 AM50 min + Q&A
“From SEO to AIO: Building Human-Centered AI Strategies That Win in Generative Search”
Tyler Brown — BigLeap
10:30 AM25 min + Q&A
“The Fluency Gap Solution: How Pedagogy-First AI Builds Smarter, More Culturally-Aware Brands”
Lianna Manibog
11:00 AM50 min + Q&A
“How Machine Learning and Generative AI Are Transforming E-commerce”
John LeBaron — Pattern
12:00 PM50 min
Lunch Break
Networking
12:50 PM10 min
“Clearing the Path: How Regulatory Relief Can Accelerate AI Marketing Innovation”
Dane Ishihara & Zach Boyd
1:00 PM50 min + Q&A
“Bridges for the AI World: Seizing the Generative Moment”
Dominique Hanssens — UCLA Marketing Research
2:00 PM50 min + Q&A
“Weaving the Data Fabric: Building a Smarter View of Human Behavior”
Dan Baird — Wrench.ai
3:00 PM30 min
“The Silent Revolution That’s Flipping Marketing, Software, and SEO Upside Down”
Josh Dennis & Jeff Giles — Emerald Beacon
3:30 PM15 min
Afternoon Break
Refreshments & networking
3:45 PM30 min
“The Human Handoff: When Consumers Let Agents Decide”
Matt Fischer — AI Revolution Labs
4:15 PM15 min
“Inside the Experiment: MOSAIC, Perplexity, and the New AI Ad Economy”
4:30 PM30 min
“Orchestration & Engineering: How AI Is Rewriting the Marketing Playbook”
Pete Larkin & Robert Clark
5:00 PM20 min
“AI and the New Workforce: Redefining Jobs, Skills, and Human Potential”
Carol-Lyn Jardine
5:20 PM
Closing Remarks
Emcee wrap-up
DAY 2
From Inspiration to Application
Ottinger Hall • Hands-On Workshops
💻 Bring your laptop — this is a hands-on day designed to turn insights into action.
9:00 AM20 min
Breakfast & Networking
Main Floor · Attendees gather
9:20 AM70 min
Track A: “Understanding Your Consumers in the Next Chapter of AI Marketing”
Dan Baird · Main Floor
9:20 AM70 min
Track B: “Programmatic Marketing: Where GTM Meets Creativity”
Pete Larkin & Robert Clark · Upstairs
10:30 AM15 min
Break
Main Floor · Transition between tracks
10:45 AM90 min
Track A: “Are You Answering the Right Question? Winning Visibility in Generative Engines”
Multiple Presenters · Main Floor
10:45 AM90 min
Track B: “Unlocking AI for Your Business with SEO, Software, and Marketing”
Josh Dennis & Jeff Giles — Emerald Beacon · Upstairs
12:15 PM
Final Remarks & Close
Stage · Emcee wrap-up
12:15 – 1:00 PM
Post-Conference Networking
Open networking session
Questions about the agenda? Email team@aimarcon.com